Stories are a fantastic way to keep your most important stories front and center on your profile. You can save the branded color covers by long-pressing on them and then update your Story Highlights to match your Guidely dashboard.
Start Here - This highlight is your virtual welcome mat. It's perfect for introducing new followers to your coaching style and what you offer.
How to: Create a series of Story slides that showcase who you are, what you do, and a brief journey of your coaching career.
- Include a Story that explains how to navigate your profile (where to find resources, how to book a session, etc.).
- Upload these Stories and then hold your finger on your profile, select 'New Highlight', and name it 'Start Here'. Select the colored cover - and done!
How to: List out frequently asked questions you receive. If you don’t get questions yet, try to think of 3-5 that clients may have about you.
- Create individual Story slides answering each question – keep them clear and concise.
- Save these Stories to a 'FAQs' Highlight to provide quick answers to common inquiries.
Freebies or Offering - Offer valuable resources for free, showcasing your expertise and providing immediate value. How to: This is a great place to put a lead magnet, newsletter opt-in, or to talk about your signature program.
- Share Stories featuring resources you offer, like e-books, worksheets, or webinars.
- Add direct links to these resources in your Stories (if you have the swipe-up feature) or direct viewers to a link in your bio.
- Archive these Stories in a 'Freebies' Highlight for easy access.
Testimonials - - A place to share positive feedback and success stories from your clients to build credibility and trust.
How to: Gather photos, quotes, or short video clips from your clients sharing their experiences. Alternatively, you can make graphics illustrating these testimonials using Canva or another free graphic design software.
- Share these on your Story, adding context or your reflections.
- Save these to a Highlight titled 'Testimonials', so new visitors can easily see the impact of your work.
How to: Create Stories detailing your coaching services, packages, and unique selling points.
- Include client testimonials or success stories relevant to each service.
- Archive these in a Highlight named 'Work With Me', acting as a concise brochure of your services.
Remember, each Highlight acts as an evergreen resource on your profile, making it important to regularly update them with fresh and relevant content. This approach helps in maintaining an engaging, informative, and user-friendly Instagram profile.