Quick links to Set-Up Guides
See the full Getting Started Guide here - including a video tutorial!
Instagram has evolved from being a platform for sharing personal moments to becoming a powerful tool for businesses and professionals. By switching from a personal account to a business account, you gain access to the features that can help you grow your coaching business.
- You gain access to detailed analytics that provide valuable insights into your audience demographics, engagement rates, and the performance of your posts. This data allows you to understand your followers better and tailor your content to their preferences.
- A business account enables you to include direct contact buttons such as email, phone number, and directions, making it easier for potential clients to reach out to you.
- You can run paid advertisements and promotions through Instagram's advertising platform, expanding your reach even further.
- To enable a third party to auto-post on your behalf, your Instagram account must be set to creator or business profile.
Before switching your Instagram account to a business account, you need to have created a Facebook business page. A guide on how to do that can be found here
- First, go to your Instagram profile and tap on the three horizontal lines in the top-right corner. From the menu that appears, select "Settings" and then scroll down until you see "Account" or "Account type and tools". Open this option.
- Next, you will see an option that says "Switch to Professional Account." Click on it and choose the "Business" option. You will be prompted to connect your Instagram account to a Facebook page, so make sure you have a Facebook page for your business already set up.
- Once connected, you can customize your business profile by adding a contact button, such as email, phone number, or booking link, making it easier for potential clients to get in touch with you.
Take advantage of these features and make the switch today to unlock the full potential of your coaching business on Instagram.
More Detailed Connection Instructions Below
- In the Instagram Mobile App, click your image (profile) and tap in the upper right corner.
- You will either see an option saying ‘Settings and Privacy’ or an option that just says ‘Settings’
If you see ‘Settings and Privacy’...
- Click ‘Settings and Privacy’ then scroll down
- Tap Account type and tools
- Tap Switch to Professional Account
- Click Continue
- Choose a Category
- Choose a Business Account
- You can enter contact information for your business if you would like to, but can also choose ‘Don’t use my contact info’ if you would not like to.
- Click Continue to choose a Facebook Page.
- Done
If you see ‘Settings’
- Click Settings
- Search for ‘Switch to Professional Account’ and tap it
- Click Continue
- Choose a Category
- Choose a Business Account
- You can enter contact information for your business if you would like to, but can also choose ‘Don’t use my contact info’ if you would not like to.
- Click Continue to choose a Facebook Page.
- Done