The words we choose to describe our practice aren't just labels; they're reflections of our core values and the energy we bring to our clients' lives. This is why, at Guidely, one of our key onboarding steps involves a unique and introspective task: selecting a handful of words that resonate with your coaching spirit.
A Mosaic of Words for Your Brand
The words you choose are the colors with which you'll paint the canvas of your brand. They are not mere adjectives; they are the embodiment of your essence, tone, and the transformative experience you offer.
Why Your Choice Matters
-
Values: The words you select are a testament to the values you uphold in your coaching practice. They should speak to what you stand for and believe in, ensuring that your brand attracts clients who share those ideals.
-
Tone: Your tone sets the mood for every interaction. Is your coaching style 'Uplifting', 'Tranquil', or 'Empowering'? The words you pick out will set the tone for your brand’s voice across all communications.
-
Feel: Every coaching brand evokes a certain feel. Perhaps 'Harmonious' or 'Bold' captures the essence of your approach. These words help to create a sensory experience that can resonate deeply with potential clients.
Selecting Your Words
In this pivotal step, you're invited to choose 3-5 words from a curated list that speaks to the heart of your practice. This isn't about fitting into pre-defined categories; it's about finding the terms that truly align with your unique coaching identity.
Reflection and Selection
- Take a moment to reflect on each word. How does it sit with you? Does it align with your mission?
- Consider your clients' feedback. Which words would they use to describe your impact on their lives?
- Trust your intuition. Sometimes, the right words choose you.
Final Thoughts
Your selections are more than just words; they're the cornerstones of your brand identity. They infuse every aspect of your social media presence, from the visuals to the voice. At Guidely, we honor your choices and craft a brand narrative that's as distinct and authentic as your coaching journey.
See the full Getting Started Guide here - including a video tutorial!