Primary Color Selection: Choose a primary color that resonates with your main brand ethos. This color should be the most dominant in the palette and reflect the core values and energy of the brand.
Secondary Colors for Depth and Variety: Select two secondary colors that complement the primary color. One should be a darker shade for depth and the other a lighter shade for variety. These colors should support the primary color and add visual interest.
Accent Color for Interest: Choose an accent color that stands out but still harmonizes with the other colors in the palette. This color is used sparingly to draw attention to key elements.
Neutral Tone for Balance: Select a neutral tone to balance the palette. This color is typically used for backgrounds or text, providing a restful space in the design.
