- Primary Color Selection: Choose a primary color that resonates with your main brand ethos. This color should be the most dominant in the palette and reflect the core values and energy of the brand.
- Secondary Colors for Depth and Variety: Select two secondary colors that complement the primary color. One should be a darker shade for depth and the other a lighter shade for variety. These colors should support the primary color and add visual interest.
- Accent Color for Interest: Choose an accent color that stands out but still harmonizes with the other colors in the palette. This color is used sparingly to draw attention to key elements.
- Neutral Tone for Balance: Select a neutral tone to balance the palette. This color is typically used for backgrounds or text, providing a restful space in the design.